Here are 12 simple slide ideas for your next investment meeting or pitch deck from CEO and Founder David Sym-Smith:

1. Title Slide: Company Logo and Contact Information
2. Problem and Opportunity: Where do you fit? What problem do you need to solve?
3. The Value Proposition: How your product/service fits that need or solves that problem
4. The Secret Sauce: Paint a picture of how it works, literally. Use graphics
5. Market Opportunity: Describe the market size, define your customer base
6. The Competition: Who are they? How are you better?
7. Business Model: How will you open people’s wallets?
8. Market Approach and Strategy: How are you powering the growth of your business?
9. Team and Key Stakeholders: Your key players, investors, and advisors (and what they bring to the table)
10. Financials: Break down your numbers- 5-year projections, burn rate, key metrics
11. Traction: What have you accomplished so far?
12. The Ask: Here’s the close- detail the investment. Provide a timeline, milestones, and how you will use the investor’s money.