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This past week, sheBOOM celebrated #GivingTuesday by profiling companies that give back. The coming week will focus on fashion and beauty and the women who launch businesses in this highly-competitive category. What better way to bridge the two topics than to profile some of the brands

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Necessity is the mother of invention and these words certainly apply to Drew Ann Long and Caroline's Cart. Long, mother of three including special needs daughter Caroline, was "desperately struggling" to include Caroline in everyday tasks like grocery shopping. After a frustrating day navigating a stroller, wheelchair and shopping cart

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Genevieve Piturro is the Founder and Executive Director of Pajama Program. We were inspired to share her story because of her mission to help others in the smallest ways -- and grow to a national non-profit, supported by big brands and an incredible board. As #GivingTuesday leads into the holiday

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