Nichole Wright, inspired by other entrepreneurs in her family, founded Satrell, The vegan-friendly and cruelty-free makeup brand complements all skin tones.

Wright is a Black female founder and CEO of her beauty brand and her daily motivations are her husband and two kids, who the brand is named after.

“I plan to nurture my current customer base by making them aware of promotional offers before they go live and listen to any feedback consumers may have about my products or services,” said Wright.

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