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Athleisure is Racing… with Female Founders.

If you had the choice of wearing yoga pants or a business suit all day… which would you choose?

If you’re noticing more women rocking lululemons outside of the yoga studio, that is because the athleisure trend has been on the rise over the last few years. Some say it’s not a trend. These numbers would prove them right.

Another winning fact…women are the driving force behind this 44 billion dollar industry (in the U.S alone). Morgan Stanley projects that sales will hit over $350 billion by the year 2020 (Woah!). A major reason for the bump in this industry and its massive popularity is because it has filled a gap in the market place; where clothing that was functional wasn’t necessarily “trendy.”

Here are some of the women founders behind athleisure brands on the rise:

Whether you prefer the $98 Lululemon Align Pants, or the $15 Mossimo leggings from Target, women are leading the way in the athleisure world – and it’s not slowing down any time soon!

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