Shoppers are as likely to buy from their phones as they are from the mall.
Online shopping has shifted the world of fashion and retail into a digitally-based industry. After all, Cyber Monday grew by 9.4% just this year - surpassing Black Friday.
Fashion lives on our
For more great quotes from women business owners in the fashion industry, check this out!
Pink is all grown up! It used to be a baby color, but now it has made its way into the business press. Pink is also now a brand color for many big names. In today's day and age, pink is viewed as a color
This past week, sheBOOM celebrated #GivingTuesday by profiling companies that give back.
The coming week will focus on fashion and beauty and the women who launch businesses in this highly-competitive category. What better way to bridge the two topics than to profile some of the brands
We sometimes stop in our tracks (or page-turning or scrolling) when we view an "in your face" ad. This approach is usually used to prompt us to buy a product or service. But it's not often used for fundraising
Many fun and creative ways exist to show your appreciation for donors. Network For Good, a fundraising software, understands that thanking your donors is a great way to keep your partnerships strong and your non-profit thriving.
Write your donors a handwritten letter -- old school and highly personal.
Inspiration for your #GivingTuesday! Follow us all week long for stories and tips!
Black Friday can be super-competitive.
Before you sit down to feast, consider these ideas. Many of them are appropriate for marketing throughout the holiday season!
Post your deals on dedicated Black Friday websites like this one.
According to Business Insider, Deloitte says that 69% of people plan
As women in business, we are inspired and empowered every day by the amazing women around us. After reading this story, it became clear to me that our future as women is bright and we are stronger than ever.
This month, YouTube make up tutorial star