Home / Articles Posted by Haley Madderom

From farm-to-table and table-to-farm. What's happening? Hyper-local farming is in focus this year, according to the National Restaurant Association, and farming innovations erupting in urban spaces, are making room for greens to grow on-site or on limited land. Aeroponic farming (growing plants vertically) and hydroponic gardens (growing

READ MORE

In the medtech industry, funding is fertile.  What's happening? Women in the U.S. are waiting longer to give birth. (First-time mothers are an average of 26.3 years old.) A shortened egg expiration date means more women are turning to specialists in fertility for consultations and in-vitro

READ MORE

From screen to closet. What's happening? In 2017, a third of consumers are ditching brick-and-mortar to buy from mobile devices, according to a PwC Survey. Shoppers will see more options to customize and personalize their shopping experience through social media outlets and they will expect platforms like video

READ MORE

You only have one face. Take care of it. What's happening? Clean labels are everywhere --clean bath and body products, clean eating -- and cosmetics are no exception. People are willing to pay for better quality ingredients. Beauty trends point to customization and accessibility -- and consumers

READ MORE

Ways to study and treat mental illness are going digital and investors are backing them. What's happening? With advancements in artificial intelligence and cognitive science (e.g., IBM Watson), the mental health industry is turning digital, and startups are seizing opportunities to help heal. Venture Capital funding

READ MORE

As sports agents, marketing directors, journalists and athletes, women take the field. What's happening? Nielsen's report on 10 sports industry trends for 2017 notes that athletes are finding new avenues to represent themselves through alternative media sources, so huddle up. Sports and entertainment industries are integrating and that

READ MORE

It's about time. What's happening? Talk on the startup gender gap isn't new and the stats are harrowing. Women own a third of all businesses in the U.S. and only earned a mere 3% of all venture capital between 2011 and 2013. But this isn't a pity party. Lots of women-led

READ MORE

Founders need to look sharp. DIY design is one way to plump up those visuals on a budget. What's happening? Instead of hiring web developers and Photoshop specialists, organizations and independents are turning to easy-to-use apps and sites that allow for editing and design without the hassle

READ MORE