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What’s Hot & Cool? #5: Farm as Fitness Center

What’s Beyond the Barn? Goat Yoga! Dancing With Alpacas!

What’s happening? This is one of those trends that is almost too weird to be true. And it may not last. But women farmers are capitalizing on it. The story about goat yoga was even featured on CNN this year and it’s trending on social media. If you’re so inclined, you can watch the YouTube videos.

Why should you care? This is a quirky example of how two female farmers came up with extensions to their core businesses to generate new revenue and media exposure. Will it last? Maybe not. But for now they can bleat all the way to the bank!

Who’s leading? Lainey Morse of Albany, Oregon is featured in the CNN article and her oh-so-cool website gives her fans a way to keep in touch. Prefer to spin with alpacas? Here’s where you can sign up.

What can you do? If you have a business with a physical space (retail store, gym, etc.), think about creative ways to get new (human) faces through the door. And be sure you support your cool idea with a PR, marketing, and social media investment so that you’re driving traffic.

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