MASAMI, Co-Found by Lynn Power, is a haircare brand that uses natural Japanese ocean botanicals for maximum hydration.
These products are not only good for you but good for the environment since they contain no sulfates, parabens, or phthalates. In addition, MASAMI created MASAMI INSTITUTE, a foundation to help support ocean research in Japan.
Good for us and the environment, while also giving back? What a score!
In the midst of a pandemic, and with many salons still closed, MASAMI is expanding its business with these key tactics.
- Curating interesting blog content including seaweed education to familiarize their clients about what is in their products.
- Building a strong customer base and loyalty.
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