Pink is all grown up! It used to be a baby color, but now it has made its way into the business press. Pink is also now a brand color for many big names. In today’s day and age, pink is viewed as a color of financial, political, and cultural strength for women.

“Pink is unapologetic, dramatic, and bold. We’re taking it back and making it our own.” –Bloomberg Businessweek

Be sure to make smart color decisions when choosing brand colors for your business. Colors are so symbolic in our minds. Pink is a color of power and prosperity. Pink makes us women feel how we want to feel – sexy and powerful. Much more than a feminine stereotype, pink has made a comeback in many different businesses, such as Glossier, Acne Studios, T-Mobile, . The color pink has a specific psychology and stands for many things such as:

1. Love
2. Femininity
3. Optimism
4. Welcoming
5. Calmness