Simone De La Rue took her passion for dancing on Broadway and created her own fitness studio, Body by Simone. Simone’s goal was to teach high energy classes for busy women. Today, Body by Simone has evolved into a multi-million dollar business. She has three studios; one in New York and the other two in California and is always looking to expand. She calls her business model ‘just add water‘ because she teaches pop-up classes until there is a following in the area large enough to open a studio. This strategy has been proven successful because all of her classes fill up within an hour of opening registration! Simone is not only a fitness inspiration but an entrepreneurial inspiration as well!