Snapchat just rolled out its biggest update yet.

What is the Update? Snapchat, a popular photo-sharing app, allows users to send friends disappearing photo messages and create 24-hour long “stories” that post to their profiles. We first featured the app in 2016, but Snapchat has a new look. The new Snapchat creates a starker differentiation between individual user content and increasingly popular celebrity and editorial content.

What Should You Do? Users are staging a full scale revolt, but CEO Evan Spiegel seems unconcerned. If Spiegel is right, and users begin to accept the app’s new look, Snap could be the next big thing for your business! Businesses and influencers are already taking advantage of Snapchat’s story feature, and you can be next. Check out this guide to getting started!