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Sowing Seeds: Joan Smith

Who I am:

Joan Smith, Founder & Date Farmer

My company:

Rancho Meladuco, a Date Farm in Coachella Valley

www.ranchomeladuco.com

The seeds I sowed to start my business:

I sowed vision, fearlessness, faith, determination, decisiveness, resourcefulness and curiosity to start my business.  Decide, act, believe, repeat was my mantra to start.  

The fruits of my labor:

In 2 years we’ve planted 140 date palms, cultivated dozens of partners and mentors, created one of a kind packaging and branding, opened a shop, and are inspiring a cult following for our dates.

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