Who I am:
Joan Smith, Founder & Date Farmer
Rancho Meladuco, a Date Farm in Coachella Valley
The seeds I sowed to start my business:
I sowed vision, fearlessness, faith, determination, decisiveness, resourcefulness and curiosity to start my business. Decide, act, believe, repeat was my mantra to start.
The fruits of my labor:
In 2 years we’ve planted 140 date palms, cultivated dozens of partners and mentors, created one of a kind packaging and branding, opened a shop, and are inspiring a cult following for our dates.