Who I am:
Lori Riviere, CEO & Founder
The Riviere Agency, a fashion PR/Marketing/Events agency.
There was fear when I decided to switch career paths and move from Law to Fashion PR (2 very different areas).
How I overcame it:
I was able to overcome that fear by
Your new outfit will be as ready for a hike as it is for a casual work day.
What's happening? While athleisure flourished in the past year, gorpcore is reigning supreme in 2017. The trend, which gets its name from GORP (a hiker’s nickname for trail mix)
Knowing how to write a pitch -- especially in a competitive industry like fashion & beauty -- is an important skill.
Most writers today don't have time to sift through thousands of press releases. In fact, most digital journalists will tell you that press releases are
As our loyal sheBOOM readers know, I sometimes take a rumination break and post more personal perspectives on work and life.
This is one of those moments.
This week is "Fashion & Beauty Week" at sheBOOM. We've profiled several female founders of fashion companies and given you
Our feet, faces, nails, sleeves, coifs (and even tats) are all part of our "personal brands."
This past spring I was interviewed for a Wall Street Journal article on my fashion preferences. It prompted me to think about how my style is so much different from
For more great quotes from women business owners in the fashion industry, check this out!
After reviewing lots of PR pitches about terrific products and highly-successful founders
This past week, sheBOOM celebrated #GivingTuesday by profiling companies that give back.
The coming week will focus on fashion and beauty and the women who launch businesses in this highly-competitive category. What better way to bridge the two topics than to profile some of the brands