My "day job" (when I'm not publishing sheBOOM and teaching marketing workshops) is running a consulting company called theONswitch I share marketing and trend tips, but I also sometimes ruminate, reflect, rhapsodize and rant (and randomly alliterate). A member of the sheBOOM advisory board suggested I
I was talking to my friend Denise (and new member of the sheBOOM team) this morning. "Starting a business is like having a baby," she said. She's right. And even though sheBOOM is my fifth baby (counting my real life daughters), the process is
We’ve all heard of fear of heights, spiders, and even clowns. But now scientists are studying a new kind of fear – the anxiety that comes from being without ones’ mobile phone. It’s called Nomophobia. The mobile phone was invented in 1973 and became available to
Face the fact. Women earn less and live longer than men. But that may not be the only difference between the sexes in terms of perspectives on money and how to manage, grow, and save it. As you create your plan to build your business and accumulate
Just when you started to get the hang of Facebook, along came another app…and another…and another. The social media landscape has grown and morphed at an alarming pace. Here’s a little bit about the history of social networking. At its core, social media is really just
