Snapchat just rolled out its biggest update yet. What is the Update? Snapchat, a popular photo-sharing app, allows users to send friends disappearing photo messages and create 24-hour long "stories" that post to their profiles. We first featured the app in 2016, but Snapchat has a
From screen to closet. What's happening? In 2017, a third of consumers are ditching brick-and-mortar to buy from mobile devices, according to a PwC Survey. Shoppers will see more options to customize and personalize their shopping experience through social media outlets and they will expect platforms like video
Photo Credit: Tanya Malott This week in Booming, we learned more about the future of social media with self-starter and young entrepreneur Danielle Gingerich. From NYU to big brand companies, all the way to her own business, this sheBOOMer provided us with some great insight and
New to the big city and feeling lonely, Valerie Stark initially reached out to Stina Sanders through Instagram after discovering they frequented the same yoga studio. Sanders, a former model, reciprocated, and the newly minted BFFs joined forces to create Huggle, an app that connects
Questions: What’s next for social media? How do I keep up? Answer: Social media is now being fully integrated into marketing programs. Rather than thinking of it as a separate entity, incorporate it into your ongoing marketing and sales plans. The experts predict that messaging apps
Just when you started to get the hang of Facebook, along came another app…and another…and another. The social media landscape has grown and morphed at an alarming pace. Here’s a little bit about the history of social networking. At its core, social media is really just
Your brain craves images. Did you know that 70% of your sensory receptors are in your eyes? That’s why apps like Instagram are clicking to the top of the picture-based digital scene. In fact, Forbes called it “the world’s most powerful selling tool.” A whopping 20%
Who has the time for all of this “stuff?” - many business owners exclaim. If you didn’t grow up in the digital era, coming up to speed on social media is even tougher. Here are some quick tips on how to wade into the social
Truth: YouTube now has greater reach than any cable network. What Should You Do? Consider incorporating video into your marketing plans. Consider short how-to videos or mini staff profiles. Here are some other ideas
