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Helping one another has never been so profitable. What's happening? Female investors are increasingly setting their sights on companies founded by other women. This trend is driven by what Quartz Media dubbed the “Estrogen Effect:” studies show a correlation between women in leadership positions and company profitability.

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Founder of Seacoast Sweets Kirstyn Pearl started selling her grandfather's peppermint patties out of her dorm before she started selling treats year-round and across the country in 2015, with a revenue stream of nearly $100K last year. Up until this January she kept her full-time job as a financial analyst, clocking

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