A few years back, I interviewed Julia Pimsleur for an article I was writing about women who hit the million dollar mark in their businesses. She had launched an early childhood education business and was a member of Entrepreneurs’ Organization (EO), a group that offers
Truth: More than half (64% of Americans) own a smartphone. That's almost double the number four years ago! What Should You Do? Make sure you’re using their devices to communicate with them and interacting with your company via mobile as simple as possible for them.
Truth: The largest population group is now millennials (More than 80 million people in their 20s) What Should You Do? Think about services, products, and communication strategies that will tap into the size and spending power of this population! Get smarter about ways to manage them
Fact: 30% of U.S. Millennial users and 18% of all social media users access Snap (formerlly Snapchat) regularly. They post 9,000 snaps per second. What Should You Do? Learn from brands like Taco Bell, Wet Seal and Acura that use Snapchat to announce new products, offer
