From screen to closet.
What's happening? In 2017, a third of consumers are ditching brick-and-mortar to buy from mobile devices, according to a PwC Survey. Shoppers will see more options to customize and personalize their shopping experience through social media outlets and they will expect platforms like video
You only have one face. Take care of it.
What's happening? Clean labels are everywhere --clean bath and body products, clean eating -- and cosmetics are no exception. People are willing to pay for better quality ingredients. Beauty trends point to customization and accessibility -- and consumers
2017 is breathing new life into old buildings.
What's happening? Flipping houses—the art of taking run-down or unfinished properties and renovating them into sellable homes—is going strong in 2017. Trulia reports that from 2015 to 2016 the number of houses sold to “flippers” increased to 6.1%.
Ways to study and treat mental illness are going digital and investors are backing them.
What's happening? With advancements in artificial intelligence and cognitive science (e.g., IBM Watson), the mental health industry is turning digital, and startups are seizing opportunities to help heal. Venture Capital funding
Make your comeback better than the original.
What's happening? Startups boom astronomically from seemingly nowhere, but as they say, “the brightest stars burn out the fastest.” When speed-bumps appear in the ascent to success, the startups with lasting power are adapting quickly and decisively, reinventing their missions
If you can't justify a vacation, make it a bleisure trip.
What's happening? Women entrepreneurs are embracing the “bleisure” trend. Bleisure Living ®, a mash-up of business and leisure, encourages go-getters to take time for themselves. People are extending business trips for exploration and calm and they're working
Female founders are no boobs!
What's happening? Unlined, natural styles are in and sexy push-up is out -- for now. Bra startups with less frill and more comfort are gaining revenue in a $13B industry, while Victoria's Secret, now owned by Les Wexner, dipped slightly in revenue from
As sports agents, marketing directors, journalists and athletes, women take the field.
What's happening? Nielsen's report on 10 sports industry trends for 2017 notes that athletes are finding new avenues to represent themselves through alternative media sources, so huddle up. Sports and entertainment industries are integrating and that
Helping one another has never been so profitable.
What's happening? Female investors are increasingly setting their sights on companies founded by other women. This trend is driven by what Quartz Media dubbed the “Estrogen Effect:” studies show a correlation between women in leadership positions and company profitability.
It's about time.
What's happening? Talk on the startup gender gap isn't new and the stats are harrowing. Women own a third of all businesses in the U.S. and only earned a mere 3% of all venture capital between 2011 and 2013. But this isn't a pity party. Lots of women-led