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Thanksgiving Weekend Shopping: Off-Trend or Totally Cool?

Totally cool, according to BFAds.net, dubbed the WikiLeaks of Black Friday deals. The company revealed in its 2016 Shopping Survey that more than 8 in 10 consumers will be shopping Black Friday deals this year. Of course the next day is Small Business Saturday. Then, Cyber Monday follows close behind.

Studies show that millennials (who number 80 milion consumers) view shopping as an experience, so make sure yours is memorable this weekend! Use your social networks all weekend long to let them know about your deals and what’s going on at your place of business.

If you own a retail location:

  • Make sure you’re ready for the influx of shoppers. Make sure your store (brick and mortar or online) looks welcoming and tidy.
  • Let prospective shoppers know about your deals via e-mail and social media.
  • Make sure your staff is well-trained on any specials and is familiar with inventory, so they can deliver exceptional service throughout the holiday season.
  • After this weekend, have a team huddle and talk about what worked and what could be done better for the rest of the shopping season.
  • Reward your team for their extra hours!

79% of shoppers plan their route ahead and 68% are more likely to visit retailers with deals posted online.

The early promos and extended hours are expected to reap big dividends for retailers. Adobe Digital Insights predicts a record-breaking $3 billion in Black Friday sales, 11.5% over 2015.  That’s a lot of Ho Ho Ho!