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What’s Hot & Cool? #7: Elder Stateswomen

Retirement? What’s That?

What’s happening? By 2024, the US Bureau of Labor Statistics forecasts that close to one in 10 workers will be over the age of 65, and one in 100 will be over 75. And as many women as men will be working. In fact, By 2024, the BLS predicts that there will be twice as many women over 55 in the labor force as women aged 16-24.

Why should you care? Working women (entrepreneurs and those working for companies) are clearly here to stay…for a long time. They are consumers of both lifestyle and business products. How can you best target them?

Who’s leading? AARP offers some great resources for women looking to build or change careers after 50, as does this site. Need entrepreneurial inspiration? Here are some great stories of women founders over 50.  And then, of course, we have the $9 million Shark Tank story of the Simply Fit Board. Linda Clark was in her sixties when she pitched the idea and earned a life-changing deal.

What can you do? If you’re going to live longer and work longer, be sure you love what you do and that you have a sound retirement plan in place. If you’re looking to hire new employees for your business, do not discount older women. They may have the skills and loyalty you need.