Who I am:
Adrienne Kronovet, founder and CEO of Ameliora
I am on a mission to help women reach their full potential. The brand’s name stems from the Latin word Meliora, meaning “Always striving to be ever better”. Everything designed for Ameliora is conceived with female empowerment in mind.
My biggest fear was that others would not be able to grasp my vision of trying to help women be successful through purposeful product development.
How I overcame it:
I overcame this fear through clear and passionate communication with all members of my team.
What happened next:
While I am still in the early stages of my brand’s development, my biggest accomplishment so far has been my ability to hand-select an extraordinary team that goes above and beyond to embody the Ameliora theme of female empowerment in everything that they do. I cultivated a truly collaborative process so everyone involved is fully engaged and on board.