Who I am:
Dee Rivera, Founder
My company:
DCG Public Relations, which specializes in digital marketing and advertising for brands seeking to reach the next level of growth; Latinista Fashion Week in NYC
My fear:
There were many fears starting my brand and business. The biggest thing was fear of the unknown – Am I qualified? Can I really be a CEO? How am I going to survive without a consistent check coming in? This was uncharted territory, I didn’t know what would happen…
How I overcame it:
I had to make a decision to face fear, and let it go. I had to embrace it and be okay with the knowledge that if I failed, I failed trying. I am now at a place where what I do does not identify who I am, but who I am defines what I do…this lets me create multiple brands and be successful in what I do.
What happened next:
I have been covered by major press, and I have two books being published in 2018 – The Inspired Latina and Chick Flick Love. I have gotten to a point that investors are wanting to buy into my business with multi-million dollar contracts.
“My message to all is ‘Do not believe the lie or your dream will die.’”
