Who I am:
Effie Panagopoulos, founder of KLEOS Mastiha Spirit.
I was the first Greek woman in history to start and wholly own a liquor brand. KLEOS Mastiha Spirit is Greece’s first luxury spirit brand.
My biggest fear to overcome was whether I would be able to raise enough capital to get the business of the ground.
How I overcame it:
I did a bodybuilding show to push myself out of my comfort zone and gain confidence. This taught me discipline, giving me the strength and power to keep pitching my vision until it finally stuck!
What happened next:
While I am still in the early stages of my brand’s development, Kleos is going to be the next global Greek spirits brand. We just launched in Mykonos this summer, saw great success, and became one of the few new brands to secure duty free in Greece.