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Who’s Fearless? Kris Ruby

Who I am:

Kris Ruby, Founder of Ruby Media Group

My company:

Ruby Media Group is a NY Public Relations Firm & Social Media Marketing Agency in Westchester, NY.


My fear:

My biggest fear was saying no to clients or saying that we weren’t able to do something that is outside of our scope.

How I overcame it:

We do not say yes to every request we receive- we have learned to outsource when necessary and say no to things that fall outside of the original scope. Although it is hard to say no, it has improved client relationships and forced us to focus on what we are good at. It is better to be a specialist in one area than a generalist.

What happened next:

Since tackling this fear, my company has honed in on our core service offering and now offers 3 main niche areas.