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Who’s Fearless? Lais Pontes Greene

Who I am:

Lais Pontes Greene, founder and president of the Pontes Group, Marketing and Consulting Agency.

My company:

We conceptualize and execute cutting-edge campaigns for our clients. We blend media relations, marketing and advertising, influencer programs, social media, event planning, charitable programs, and/or strategic alliances, that help them reach their goals. Most importantly we devise strategies that will translate into the growth of their overall brand presence and positively affect their bottom line.

www.thepontesgroup.com

My fear:

Failure.

How I overcame it:

I have always taken big risks because I believe that is the only way to do big things. I would not be here today if I did not live by that mantra. For a long time, the big leaps of faith always paid off. Until one time, it didn’t. And let me tell you – it sucks! Nobody likes to fail. But success isn’t always about getting it right – it’s about getting back up when you don’t.

What happened next:

I launched my company at the age of 24 and within one year of business had opened a second office in Los Angeles and represented clients in over 8 countries around the world. By year two we had clients in over 13 countries and Forbes honored me as a 30 under 30 for my groundbreaking campaigns. It has been 5 years since launching and though my business has evolved from a fashion PR agency, into a respected leader in the marketing industry working with clients in finance, music, entertainment and more – one thing that has not changed is our commitment to help, whether client or community, in meaningful and impactful ways.

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