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Who’s Fearless? Rosena Sammi

Who I am:

Rosena Sammi, Founder of Rosena Sammi Jewelry

My company:

Jewelry guided by the values of female empowerment and environmental sensitivity, while never losing sight of a woman’s power to turn heads when she enters a room. Rosena Sammi Jewelry is dedicated to the innate human drive to express individuality and creativity.  


My fear:

My biggest fear was leaving my legal career to become an entrepreneur.

How I overcame it:

Looking back, I don’t know how I did it! I think I had a certain fearlessness and a strong belief in myself.  Sometimes I look back and try to find that strength again, it amazes me. Having the support of family and friends provided me with a strong foundation. Mentors who took the time to speak with me and offer guidance gave me hope and provided critical advice to set me on the right path.

What happened next:

Jewelry has been worn by A-list celebrities including Rihanna, Gigi Hadid, Blake Lively, Miley Cyrus, Naomi Watts, Olivia Wilde, and Jessica Alba. Jewelry has been in all the major magazines including Vogue and Harper’s Bazaar. Sold at every major department store and name boutique, including Neiman Marcus, Henri Bendel, Nordstrom. Also worked with the nonprofit Apne Aap to employ women rescued from the sex trafficking industry in India and donates money back to help educate their children.


“After a decade of producing diverse collections, Rosena relaunched her jewelry line in 2017, redoubling her commitment to handmade and fair-trade pieces to do her part as a global citizen and to be a role model for her daughters. No compromises. No exceptions.”


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